Our Story

JR28 was born out of struggle, experience, and a deep desire to create something better. After years of trading solo and navigating the emotional rollercoaster that comes with financial markets, founder Jovan Roche realized the real game isn't just technical — it's internal.

Before JR28, Jovan worked as a professional in both corporate and freelance spaces — but no matter how high-performing the role, something always pulled him back to the charts. Through failed accounts, sleepless nights, and years of market study, one thing became clear: sustainable success in trading doesn't come from more indicators — it comes from mastering your mindset.

That realization sparked the birth of JR28 in 2019 — a small group chat that evolved into a full-blown movement. Built on the philosophy that clarity, emotional discipline, and intentional execution are the real edge, JR28 has helped traders around the world stop chasing setups and start becoming the version of themselves that wins with any strategy.

Our mission is simple: help you grow from the inside out. Whether you're just starting or scaling up, we focus on building consistency, protecting capital, and guiding you to trade in alignment with who you are.

This isn’t a hype group. This is a mindset-first mentorship and trading community built for those who want to win long-term.