Our Story

In 2019, under the name J&M Option Trading, founder Jovan Roche launched a small group driven by a dream: master the markets and conquer the internal battles of fear and doubt. Early triumphs sparked euphoria; sudden drawdowns delivered harsh reality checks.

The trading path is a rollercoaster: perfect setups followed by unexpected reversals, and the constant pull between fear and greed. Many traders abandon their dreams when emotional strain eclipses the thrill of profit.

Alongside Abraham Hicks’ Law of Attraction, Tony Robbins’ Money: Master the Game ignited belief in personal transformation—that financial success starts with mindset. Visualizing wins, aligning energy, and detaching from outcomes turned paralysis into confident action.

We endured sleepless nights studying charts, dissecting each loss as a lesson and every win as validation. Through resilience, we forged a framework where emotional mastery powers precision in execution.

As retail interest peaked in 2020–2021, we expanded beyond options—embracing crypto and futures to diversify edges. To reflect our evolution, we rebranded from J&M Option Trading to JR28, signaling a new chapter.

Today, JR28 is more than trade alerts—it’s a movement uniting traders who refuse superficial signals. We blend mindset tools with technical rigor, cultivating clarity, discipline, and long-term resilience.